Executive summaries.

Laurie Perolio — Director of Media Relations

Laurie brings to Fossum Creative over 19 years of diversified marketing experience, during which time she earned a solid reputation for leading successful marketing initiatives. She is well known for developing and executing strategic marketing programs that build brand equity, drive retail traffic, stimulate line and product sales and deliver the ideal customer experience.

Laurie’s marketing experience encompasses the telecommunications, publishing, healthcare, manufacturing and alcoholic beverage industries. She previously served as the Director of Marketing for Pinpoint Publishing, where she led marketing efforts for nine publications.

Laurie has also held marketing management positions with US Cellular and Centennial Wireless, regional wireless telecommunications service providers located in the Midwest. She started her career as an Account Executive at D’Arcy Masius Benton & Bowles on the Anheuser-Busch Budweiser beer account.

Originally from St. Louis, Missouri, Laurie holds a Bachelor’s degree in Marketing and is currently pursuing her Master’s degree.

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