Executive summaries.

Cory Fossum, MBA — Principal

An award-winning marketing copywriter for well over a decade, Cory lends his strategic vision to every project that comes through Fossum Creative while ensuring that the agency is geared up for growth.

Cory has spent the past 12 years creating compelling sales and marketing copy that captivates readers, sells products, and delivers solid results. Since founding Fossum Creative in 2002, he has amassed a roster of clients that includes some of the biggest names in consumer technology and emerging media.

His role as Principal of Fossum Creative puts Cory at the forefront of all business development activities. He is responsible for establishing client relationships while building and maintaining the trust required for a successful partnership. His top goal is to ensure that the process of working with Fossum Creative is a spectacular experience for each and every client.

Additionally, Cory divides his time between consulting with clients, writing successful marketing campaigns, and applying his vision to all of the projects that come through the agency. He ensures that each campaign meets the high standards that have become the trademark of Fossum Creative.

A graduate of the University of California at Santa Barbara, Cory honed his writing chops as the Senior Editor of a national financial newsletter, the Senior Writer at the Talk City Marketing Group (now Liveworld), and an ecommerce copywriter for the online retail team at Handspring (now Palm). During this time, he also earned his MBA with an emphasis in marketing from San Jose State University.

In addition to his daily roles at Fossum Creative, Cory is also the publisher and lead contributor to Fossum Creative’s monthly marketing newsletter. He serves on the Board of Directors for the San Jose State Center for Literary Arts, and acts as a mentor in the Out to Lunch Buddy Program at Cal Hills High School in Milpitas.

Cory lives in San Jose, California. He is finishing up his first book of essays chronicling his fatherhood adventures with his 5-year-old son, Ethan. It is due out in late 2008.

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