Case Studies and Success Stories

Wedding Microsite Turns into Viral Sensation

Case Study: Yahoo! Buzz
To generate excitement and awareness for their limited release flavor, Cherry Chocolate Diet Dr Pepper, Dr Pepper knew they had to go big. This was an indulgent soda. So they needed to hold the ultimate indulgent event. Which is exactly what they did. Find out how Fossum Creative helped their advertising partner, Yahoo!, turn the promotion into a viral knockout with a 13% conversion rate...    Read more

Controversial Approach Boosts Conversion Rate by 455%

Case Study:Convention Connection
Ariel Coro didn't share our enthusiasm for the web copy we wrote for his client, Convention Connection. "There was something different about it," he said. "It was conversational, informal, and inviting. My first reaction was that it would bomb." Find out why he was so happy to be wrong...   Read more

Little Changes Lead to Dramatic Results

Case Study: Internet Master Series
When Lynn Carnes and her business partner started the Internet Master Series in 2006, they had all the pieces in place for a huge success. So why wasn't it working? Find out how Fossum Creative improved their conversion rates by nearly 600%...

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