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  Some Articles About Writing. For your reading pleasure.

For your reference, we've included some highlights from the Fossum Creative Call to Action monthly newsletter, as well as our blog. If you like what you learn here and want more marketing communications and social video thoughts and strategies, be sure to subscribe to the newsletter at the bottom of the page. You can also Like us on Facebook and follow us on Twitter, where the useful information never stops flowing.

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How to Find the Right Copywriting Agency
Finding the right experienced and results driven copywriter doesn’t have to be hard if you keep these five key factors in mind... Read full article

How to Seduce Anyone Who Visits Your Site
Apply these 5 simple tips to your web copy and you'll start seeing results right away...
Read full article

10 Business Lessons I Learned from My Cat
My cat Ike was easily the smartest feline I've ever met. And while he technically knew nothing about business, he left behind an assortment of lessons that every professional should take to heart... Read full article

Why Billboards Have Got it All Wrong
The creatives behind billboards are blowing a huge opportunity. And it seems that the problems with billboards have spilled over into the rest of the advertising and marketing world... Read full article

Don't Let These Roadblocks Derail Your Copy
One of the fastest ways to boost your conversion rate is to remove as many copy roadblocks from your sales letters as possible. Here are just a few of many to look out for... Read full article

 

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