Articles

For your reference, we've included some of the highlights from the Fossum Creative "Call to Action" monthly newsletter. If you like what you learn here and want more marketing communications thoughts and strategies, be sure to claim your complementary subscription in the box to the left.

How to Find the Right Copywriting Agency
Finding the right experienced and results driven copywriter doesn’t have to be hard if you keep these five key factors in mind...
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How to Seduce Anyone Who Visits Your Site
Apply these 5 simple tips to your web copy and you'll start seeing results right away...
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Why Billboards Have Got it All Wrong
The creatives behind billboards are blowing a huge opportunity. And it seems that the problems with billboards have spilled over into the rest of the advertising and marketing world...
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Don't Let These Roadblocks Derail Your Copy
One of the fastest ways to boost your conversion rate is to remove as many copy roadblocks from your sales letters as possible. Here are just a few of many to look out for...
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10 Business Lessons I Learned from My Cat
My cat Ike was easily the smartest feline I've ever met. And while he technically knew nothing about business, he left behind an assortment of lessons that every professional should take to heart...
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