Executive summaries.

Abby Alderman — Lead Copywriter

Whether she’s discussing computers, cooking, or anything in between, Abby brings fresh ideas and a persuasive approach to every line of copy she writes. As a professional copywriter for more than 10 years, she has written for a wide variety of clients including casinos and technology firms, mortgage companies and florists, nonprofits and newspapers.

She also served as the marketing copywriter for a membership-based billing company and the marketing coordinator for a theater. In addition to her work with Fossum Creative, Abby currently edits a number of special sections and subscription publications, or advertorials, for a major publisher.

Abby graduated with a bachelor’s degree in public relations from the University of Florida, where she also worked in the sports information department. Once an avid equestrian (show jumping), she currently gets most of her exercise on a bike and at the gym. In what’s left of her free time, she enjoys travel, watching sports, reading and—not surprisingly—writing.

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